KEYNOTE – OPENING
Cloud Gaming: From Trial to Purchase with One Click. Cloud gaming has arrived, offering publishers a new way to make trial and purchase decisions in real time. Learn how the Gaikai system will revolutionize the digital purchase funnel for our industry.
Dave Perry, Founder – Gaikai
CONTENT
ESRB: How (and How Not) to Submit Ads. Discover best practices that allow for easy approval.
David Gossett, Director – ESRB
The Future of 3D Gaming. 3DS was all the rage at E3. Sony is betting the farm and publishers are jumping on the bandwagon. But wait, is 3D really the silver bullet? How do we message it? How do we advertise it? Learn from the people who have tried.
John Gaudiosi, Game Columnist – Reuters
Matty Rich, CEO – Matty Rich Games & Entertainment
Lorne Lanning, Co-Founder – Oddworld Inhabitants
Mike Webster, Director of Brand Marketing – Capcom
CONVERSATION
FaceBook: Best Practices for Joining the Conversation. Key executives from the world's number-one social portal share insights on maximizing your Facebook presence and creating massive communities to evangelize your brand.
TBD – FaceBook
CONVERSION
Online Video Content: The Next Chapter. Online is now a legitimate alternative to broadcast, allowing you to garner more impressions for far less money than TV. Streaming content providers Hulu, GamerLiveTV and GameTrailers give tips and show new ways to expose your audience to your video content.
Rex Wong, Publisher – GamerLive.TV
Jim O'Donnell – West Coast Director – Hulu
PARTICIPATION
The Art of Selling Digitally. A paradigm shift is taking place in our industry: Digital sales are on the verge of overtaking brick and mortar sales – a phenomenon that is both exciting and unnerving. Hear from innovators in this space as they share their stories of success (and failure) in this realm.
Min Kim, VP – Nexon
Jonathan Anastas, VP, Head of Marketing – Atari
Jerome Lalin, VP Marketing – Turbine
Leo Olebe, Director of Marketing – BioWare
Moderator: Scott Steinberg, CEO – Game Industry TV
Who is Sharing Your Content? EEDAR demonstrates the power of pass-along in this special research case study. A new partnership with technology partner Meteor Solutions now allows game companies to actually track WOM over the Internet. Measure exactly how viral your trailer really is and put ROI to Earned Media.
Greg Short, President & CEO – EEDAR
KEYNOTE – CLOSING
Coming Full Circle. From the early days of Atari and the beginnings of the videogame industry to revolutionary Chuck E. Cheese and back again to Atari, Nolan Bushnell has had a unique and amazing career. Hear the insights of a pioneer who remains a leading force in our industry.
Nolan Bushnell, Founder – Atari